Virtual chat with Christine Specht -Palmert, CEO of Cousins Subs

Here is the Zoom link you will need to access the discussion. 

Go one-on-one with Christine Specht, CEO of Cousins Subs, the sub sandwich chain her dad, Bill Specht, founded with his cousin two years before she was born. In Q&A format with Dr. Borst, all areas of the Cousins' break up, succession process, rebuilding and re-invention will be explored.

• If you are in a competitive industry and want to understand the power of branding, this session is for you.  
• If you are experiencing disagreements among family members over the future direction of your business, this session is for you.
• If you are embarking on a path of technological and system advancements and worry about cultural acceptance, this session is for you.

Christine grew up with Cousins Subs and in 2008, she became the President and Chief Operating Officer of Cousins Subs and in 2015 assumed the role of President and Chief Executive Officer following her father's retirement. In this role, she successfully brought new life to a legacy brand by leading a series of system changes, including a largescale rebranding strategy, implementation of grills in all restaurants, and inclusion of Cousins’ Midwest heritage with signature local products throughout its menu. Under Specht’s leadership she strengthened Cousins’ unit-level economics, created a strong core of franchise partners, and positioned Cousins for growth. In January 2019, Specht transitioned from her two-part role to narrow in on her responsibilities as CEO. In this leadership role she remains the visionary for the brand, focusing on building a strong culture throughout Cousins’ system while continuing to lead growth and strategy. Specht also leads the brand in helping to adapt to the ever-changing needs of guests through advancements in technology and innovation.