Valuable Insights from a Non-Family Leader of a Family Business
Aaron Guenther is head of sales at Torke, a valuable leader and not a family member. His insights and advice to family leaders was invaluable:
The culture at family businesses is a strong competitive advantage for employees, customers and the community. Company values and a longer term vision lead to strong, healthy cultures and that's why he selected and stays with family-run businesses.
Respect, trust and listen to the insights provided by your non-family member executives; they often have objective viewpoints that you can't get from family members. Share why their ideas may not make sense now or in the future.